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Augmented reality is a technology that allows virtual elements to be superimposed onto our real environment. It is increasingly used in various fields, such as entertainment, education, health, industry, and even advertising. Large IT companies have seen the potential of this technology and invested millions of dollars in its development. In this article, we will examine the current state of augmented reality in large IT companies, as well as future trends.

Past status

Large IT companies began to take an interest in augmented reality in the early 2000s. At the time, the technology was not yet advanced enough to be widely used, but this did not stop companies from working on pilot projects. Microsoft was one of the first major companies to invest in augmented reality with its HoloLens project. This project allowed Microsoft to position itself as a leader in the field of augmented reality.

Other large companies, such as Google and Apple, also invested in augmented reality. Google launched its Glass project in 2013, which was a pair of Internet-connected glasses with augmented reality features. On the other hand, Apple began to invest in augmented reality with the release of its ARKit development kit in 2017. This kit allowed developers to create augmented reality applications for iOS devices.

Current status

Today, augmented reality is used in many sectors. In the entertainment industry, augmented reality is used to create immersive games and virtual experiences. Pokémon Go, an augmented reality game launched in 2016, was a huge success. It generated more than $1.2 billion in revenue in less than six months.

In the education sector, augmented reality is used to create more immersive learning experiences. For example, the Anatomyou VR app allows medical students to visualize organs in 3D and better understand their functioning.

Augmented reality is also used in the healthcare field. It allows for surgical operations to be simulated and surgeons to be trained before performing real interventions. It is also used to help patients better understand their disease and treatment.

Finally, augmented reality is used in the industry to create 3D models of products and machines. It allows engineers to visualize the models in 3D and better understand their functioning.

Future status

The potential of augmented reality is enormous, and large IT companies continue to invest in this technology. Augmented reality will be increasingly used in e-commerce. Consumers will be able to visualize products in 3D before purchasing them. This is already the case thanks to our augmented reality module, more information here.

Augmented reality will be used to create more immersive travel experiences. Tourists will be able to visit famous places using augmented reality glasses.

Augmented reality will be also used:

  • in video games to create even more immersive experiences. Players will be able to interact with virtual characters using augmented reality glasses.
  • in the industry to improve employee training. Workers will be able to learn how to use machines and equipment using augmented reality glasses.
  • in advertising to create more interactive and engaging campaigns. Advertisers will be able to create augmented reality ads that allow consumers to visualize and customize products in 3D.


Augmented reality is an exciting technology that offers many possibilities in various fields. Large IT companies have invested millions of dollars in the development of augmented reality, and it is increasingly used in different sectors. With the future trends of augmented reality, it is clear that this technology will continue to develop and improve in the years to come.